It’s the electronic road work sign on the PCH in Dana Point which begins its message with a warning about the upcoming traffic this weekend due to the annual Festival of Whales, and concludes it with an imploring call to “Be Awesome Today!”

It's this crazy electric-powered parasailer as seen from the Strand Beach. (Notice that his seat is the motor!)

It’s where people’s outfits are in combat with each other, seeming not to agree on what season they’re in: warm wool sweaters and scarves on top, with flip-flop sandals on the bottom.

It's:

It’s the Hipster Rescue Society of Silverlake and Abbot Kinney: for just ten cents a day, you, too, can help buy new cigar pants for a hip kid in need. Some of these hipsters have extremely limited access to their trust funds; others just haven’t gotten their band’s demo CD to the right people yet. Whatever the reason for their mooching, Bohemian-vagabond lifestyle, these hip kids need our help. Because, let’s face it, Whole Foods is expensive, and so are vintage plastic glasses frames, and tousled bedhead hair cuts. So, please, give a little and receive the gift of smug coolness in return.

It’s the Idyllbeast of Idyllwild.